SEO isn’t magic and isn’t a crap-shoot. “SEO is about making your website the best it can be for your site
visitors and the search engines.” Want to help the right kind of people find your website? Then you need to design
your site so search engines can find, crawl and index your pages.
Seven Ways to Get Your Website Crawled
1. It’s better to have one main website with numerous domains pointing to the main domain,
than to have mini-sites or multiple sites with similar content. Mini-sites and multiple sites with
similar content do not increase search engine listings and are frequently viewed by search engines as SPAM.
2. If you do have several stand-alone websites, make sure each serves a different target audience
and has unique content with different domain or sub-domain URLs.
3. Search engines need to be able to follow internal links. To make that happen, use tags, text links,
image links, and CSS menus. Spiders have difficulty with JavaScript menus, pop-up windows, drop-down menus,
and flash navigation.
4. Choose keyword phrases that are most relevant and specific to what your web page is about. Think from
the perspective of someone searching for what you are offering on your site. Ask, as if you were they: What would I search for if I am looking for something on your page?
5. Validate your keyword phrases through either paid or free services, such as Keyword Discovery, Wordtracker, or Google AdWords.
6. Check for keyword competitiveness. Take into consideration the size of your business. In this case, size does matter.
If you are a major player with a major brand, you can play in a larger competitive pond than a smaller company just starting out. Know what size pond is right for you, and check for competitiveness by putting: allintitle: “keyword phrase” in your browser and check the number count.
7. Once you have your keyword phrases validated and checked for competitiveness, use them in anchor texts,
clickable image alt tags, headlines, body text copy, title tags, and meta descriptions. Meta tags aren’t all that important for crawling.
SEO can be both intimidating and exhilarating. Intimidating because it seems as if just about everyone has an opinion
on what it takes to get a high ranking in Google, so it’s hard to know what to believe. Exhilarating because, once you
understand the method behind the madness of SEO, you see the art and science of it. Then it becomes fun and easy to
come up with a strategic plan about where to place keyword phrases, how to write copy, and what size pond is best for your company to compete in. Optimize your website, and they will come.
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